The market planning guide :
Bangs, David H.
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr. - 5th ed. - Chicago : Upstart Pub., 1998. - vii, 243 p. ; 28 cm.
Includes index.
Ch. 1. Quick Strategic Marketing Plan --
Ch. 2. Marketing Overview --
Ch. 3. Products and Services --
Ch. 4. Customers and Prospects --
Ch. 5. Competitive Analysis --
Ch. 6. Price, Place, and Sales Practices --
Ch. 7. Strengths and Weaknesses --
Ch. 8. Advertising and Promotion --
Ch. 9. Strategic Marketing --
Ch. 10. Marketing Plan --
Ch. 11. Sales Plan --
App. 1. Summary of Questions and Marketing Plan Outline --
App. 2. Marketing Plan for R.D. Montville & Associate --
App. 3. Marketing Plan for Delicious Delectables.
157410098X (pbk.)
9781574100983
Marketing--Planning.
Small business--Planning.
New business enterprises--Planning.
HF5415.122 / .B36
The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr. - 5th ed. - Chicago : Upstart Pub., 1998. - vii, 243 p. ; 28 cm.
Includes index.
Ch. 1. Quick Strategic Marketing Plan --
Ch. 2. Marketing Overview --
Ch. 3. Products and Services --
Ch. 4. Customers and Prospects --
Ch. 5. Competitive Analysis --
Ch. 6. Price, Place, and Sales Practices --
Ch. 7. Strengths and Weaknesses --
Ch. 8. Advertising and Promotion --
Ch. 9. Strategic Marketing --
Ch. 10. Marketing Plan --
Ch. 11. Sales Plan --
App. 1. Summary of Questions and Marketing Plan Outline --
App. 2. Marketing Plan for R.D. Montville & Associate --
App. 3. Marketing Plan for Delicious Delectables.
157410098X (pbk.)
9781574100983
Marketing--Planning.
Small business--Planning.
New business enterprises--Planning.
HF5415.122 / .B36