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An introduction to branding and marketing communication management / edited by Kojo Yankah ... [et al.].

By: Contributor(s): Material type: TextPublication details: Delhi : Manak Publications in collaboration with Icons Media, 2007.Description: xiv, 361 p. : ill. ; 23 cmISBN:
  • 8178271532
ISSN:
  • 9788178271538
Subject(s): LOC classification:
  • HF5415.1255 .I58
Contents:
Segment 1. The fundamentals Segment 2. Expert speak Segment 3. Africa Segment 4. Case studies
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5415.1255 .I58 (Browse shelf(Opens below)) Available 35272
Books Methodist University Library Main General Stacks HF5415.1255 .I58 (Browse shelf(Opens below)) Available 35271
Books Methodist University Library Main General Stacks Reference HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32764
Books Methodist University Library Main General Stacks Reference HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32763
Books Methodist University Library Main General Stacks HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32769
Books Methodist University Library Main General Stacks HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32762
Books Methodist University Library Main General Stacks HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32766
Books Methodist University Library Tema Reference Reference HF5415.1255 .I58 (Browse shelf(Opens below)) Available 32765

Includes index.

Segment 1. The fundamentals
Segment 2. Expert speak
Segment 3. Africa
Segment 4. Case studies

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