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An introduction to branding and marketing communication management /

Yankah, Kojo.

An introduction to branding and marketing communication management / edited by Kojo Yankah ... [et al.]. - Delhi : Manak Publications in collaboration with Icons Media, 2007. - xiv, 361 p. : ill. ; 23 cm.

Includes index.

Segment 1. The fundamentals
Segment 2. Expert speak
Segment 3. Africa
Segment 4. Case studies

ISBN: 8178271532

ISSN: 9788178271538

Subjects--Topical Terms:
Branding (Marketing)
Communication in marketing.
Branding (Marketing)
Communication in marketing

LC Class. No.: HF5415.1255 / .I58

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