An introduction to branding and marketing communication management / (Record no. 1895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178271532 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9788178271538 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .I58 |
| 100 ## - AUTHOR | |
| Personal name | Yankah, Kojo. |
| 245 03 - TITLE | |
| Title | An introduction to branding and marketing communication management / |
| Statement of responsibility, etc | edited by Kojo Yankah ... [et al.]. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Delhi : |
| Name of publisher | Manak Publications in collaboration with Icons Media, |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiv, 361 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Segment 1. The fundamentals<br/>Segment 2. Expert speak<br/>Segment 3. Africa <br/>Segment 4. Case studies |
| 650 #0 - SUBJECTS | |
| Topical Term | Branding (Marketing) |
| 650 #0 - SUBJECTS | |
| Topical Term | Communication in marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | Branding (Marketing) |
| 650 #0 - SUBJECTS | |
| Topical Term | Communication in marketing |
| 700 1# - OTHER AUTHORS | |
| Personal name | Yankah, Kojo. |
| 710 2# - OTHER AUTHORS | |
| OTHER AUTHORS | Icons Media (Firm) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 35272 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 35271 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 32764 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 32763 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 32769 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 32762 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 22/04/2012 | HF5415.1255 .I58 | 32766 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | Reference | 22/04/2012 | HF5415.1255 .I58 | 32765 | Books | Reference |