Public relations : a values-driven approach./ David Guth; Charles Marsh
Material type:
TextPublication details: Boston : Pearson, 2000Description: xix,588p.: ill. 24cmISBN: - 9780205310234
- 0205310230
- HM1221 .G87
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | HM1221 .G87 (Browse shelf(Opens below)) | 1 | Available | 4681 |
Author:
Edition/Format: Print book : English : Sixth edition
Chapter 1: What Is Public Relations? Chapter 2: Jobs in Public Relations Chapter 3: A Brief History of Public Relations Chapter 4: The Publics in Public Relations Chapter 5: Communication Theory and Public Opinion Chapter 6: Ethics and Social Responsibility in Public Relations Chapter 7: Research and Evaluation Chapter 8: Planning: The Strategies of Public Relations Chapter 9: Communication: The Tactics of Public Relations Chapter 10: Multimedia Message Development Chapter 11: Cyber-Relations in the Digital Age Chapter 12: Crisis Communications Chapter 13: Public Relations and Marketing Chapter 14: Cross-Cultural Communication Chapter 15: Public Relations and the Law Chapter 16: Your Future in Public Relations
There are no comments on this title.