Public relations : a values-driven approach./ (Record no. 1868)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01317nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780205310234 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0205310230 |
| 050 ## - CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .G87 |
| 100 ## - AUTHOR | |
| Personal name | David Guth |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Charles Marsh |
| 245 ## - TITLE | |
| Title | Public relations : a values-driven approach./ |
| Statement of responsibility, etc | David Guth; Charles Marsh |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Pearson, |
| Year of publication | 2000 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xix,588p.: |
| Other physical details | ill. |
| Dimensions | 24cm. |
| 500 ## - NOTES | |
| General note | <br/>Author: <br/><br/>Edition/Format: Print book : English : Sixth edition |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1: What Is Public Relations? Chapter 2: Jobs in Public Relations Chapter 3: A Brief History of Public Relations Chapter 4: The Publics in Public Relations Chapter 5: Communication Theory and Public Opinion Chapter 6: Ethics and Social Responsibility in Public Relations Chapter 7: Research and Evaluation Chapter 8: Planning: The Strategies of Public Relations Chapter 9: Communication: The Tactics of Public Relations Chapter 10: Multimedia Message Development Chapter 11: Cyber-Relations in the Digital Age Chapter 12: Crisis Communications Chapter 13: Public Relations and Marketing Chapter 14: Cross-Cultural Communication Chapter 15: Public Relations and the Law Chapter 16: Your Future in Public Relations |
| 650 ## - SUBJECTS | |
| Topical Term | Public relations. |
| 650 ## - SUBJECTS | |
| Topical Term | Public relations -- Moral and ethical aspects. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 19/01/2018 | HM1221 .G87 | 4681 | 1 | Books |