Public relations : a values-driven approach./
David Guth
Public relations : a values-driven approach./ David Guth; Charles Marsh - Boston : Pearson, 2000 - xix,588p.: ill. 24cm.
Author:
Edition/Format: Print book : English : Sixth edition
Chapter 1: What Is Public Relations? Chapter 2: Jobs in Public Relations Chapter 3: A Brief History of Public Relations Chapter 4: The Publics in Public Relations Chapter 5: Communication Theory and Public Opinion Chapter 6: Ethics and Social Responsibility in Public Relations Chapter 7: Research and Evaluation Chapter 8: Planning: The Strategies of Public Relations Chapter 9: Communication: The Tactics of Public Relations Chapter 10: Multimedia Message Development Chapter 11: Cyber-Relations in the Digital Age Chapter 12: Crisis Communications Chapter 13: Public Relations and Marketing Chapter 14: Cross-Cultural Communication Chapter 15: Public Relations and the Law Chapter 16: Your Future in Public Relations
9780205310234 0205310230
Public relations.
Public relations -- Moral and ethical aspects.
HM1221 / .G87
Public relations : a values-driven approach./ David Guth; Charles Marsh - Boston : Pearson, 2000 - xix,588p.: ill. 24cm.
Author:
Edition/Format: Print book : English : Sixth edition
Chapter 1: What Is Public Relations? Chapter 2: Jobs in Public Relations Chapter 3: A Brief History of Public Relations Chapter 4: The Publics in Public Relations Chapter 5: Communication Theory and Public Opinion Chapter 6: Ethics and Social Responsibility in Public Relations Chapter 7: Research and Evaluation Chapter 8: Planning: The Strategies of Public Relations Chapter 9: Communication: The Tactics of Public Relations Chapter 10: Multimedia Message Development Chapter 11: Cyber-Relations in the Digital Age Chapter 12: Crisis Communications Chapter 13: Public Relations and Marketing Chapter 14: Cross-Cultural Communication Chapter 15: Public Relations and the Law Chapter 16: Your Future in Public Relations
9780205310234 0205310230
Public relations.
Public relations -- Moral and ethical aspects.
HM1221 / .G87