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Marketing management; analysis, planning, and control. Philip Kotler & Ronald E. Turner
Material type:
TextPublication details: Canada Prentice-Hall 1979Edition: Canadian 3rd edDescription: viii, 517pgs; ill; 24cmISBN: - 0135580498
- HF5415.13 .K64
Contents:
Conceptualizing marketing management 2
Analyzing marketing opportunities 72
Planning marketing programs 136
Formulating product strategy 198
Assembling the marketing mix 259
Administering the marketing program 406
Cases studies 467
Index 506
Subject 511
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Methodist University Library Main General Stacks | Reference | HF5415.13 .K64 (Browse shelf(Opens below)) | Available | 16094 |
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| HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management | HF5415.13 .K64 Marketing management / | HF5415.13 .K64 Marketing management; analysis, planning, and control. | HF5415.13 .K64 1994 Marketing management : | HF5415.13 .L337 Marketing management / | HF5415.13 .L395 Analysis for marketing planning / |
Includes index
Conceptualizing marketing management 2
Analyzing marketing opportunities 72
Planning marketing programs 136
Formulating product strategy 198
Assembling the marketing mix 259
Administering the marketing program 406
Cases studies 467
Index 506
Subject 511
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