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Marketing management; analysis, planning, and control.

Philip Kotler

Marketing management; analysis, planning, and control. Philip Kotler & Ronald E. Turner - Canadian 3rd ed - Canada Prentice-Hall 1979 - viii, 517pgs; ill; 24cm

Includes index

Conceptualizing marketing management 2
Analyzing marketing opportunities 72
Planning marketing programs 136
Formulating product strategy 198
Assembling the marketing mix 259
Administering the marketing program 406
Cases studies 467
Index 506
Subject 511

ISBN: 0135580498

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF5415.13 / .K64

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