Marketing management; analysis, planning, and control. (Record no. 1862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135580498 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 |
| 100 ## - AUTHOR | |
| Personal name | Philip Kotler |
| 245 ## - TITLE | |
| Title | Marketing management; analysis, planning, and control. |
| Statement of responsibility, etc | Philip Kotler & Ronald E. Turner |
| 250 ## - EDITION | |
| Edition statement | Canadian 3rd ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Canada |
| Name of publisher | Prentice-Hall |
| Year of publication | 1979 |
| 300 ## - DESCRIPTION | |
| Number of Pages | viii, 517pgs; |
| Other physical details | ill; |
| Dimensions | 24cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Conceptualizing marketing management 2<br/>Analyzing marketing opportunities 72<br/>Planning marketing programs 136<br/>Formulating product strategy 198<br/>Assembling the marketing mix 259<br/>Administering the marketing program 406<br/>Cases studies 467<br/>Index 506<br/>Subject 511 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing management |
| 700 ## - OTHER AUTHORS | |
| Personal name | Ronald E. Turner |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 19/08/2004 | HF5415.13 .K64 | 16094 | Books |