Business marketing : a global perspective. H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby.
Material type:
TextPublication details: Chicago : Irwin, ©1996.Description: 1 volume (various pagings) : illustrations, map ; 24 cmISBN: - 9780256205350
- HD5415.1263 .H39
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Methodist University Library Main General Stacks | Reference | HD5415.1263 .H39 (Browse shelf(Opens below)) | Available | 12428 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HD5415.1263 .H39 (Browse shelf(Opens below)) | Available | 12429 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HD5415.1263 .H39 (Browse shelf(Opens below)) | Available | 12430 |
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| HD53 .B46 Innovation and entrepreneurship / | HD53 .B46 Innovation and entrepreneurship / | HD53 .H377 Harvard business review on breakthrough thinking. | HD5415.1263 .H39 Business marketing : | HD5415.1263 .H39 Business marketing : | HD5549.D4379 DES Human resource managemet | HD5549.D4379 DES Human resource managemet |
Includes bibliographical references and index
An overview of business-to-business marketing; marketing strategy and planning; industry analysis - analyzing the business system and competitors; buyer behavior and market selection; business-to-business marketing intelligence, analysis, and tools; global business-to-business product management; business-to-business pricing strategies; communicating with customers; place/distribution; current business-to-business marketing issues.
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