Business marketing :
H Michael Hayes
Business marketing : a global perspective. H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby. - Chicago : Irwin, ©1996. - 1 volume (various pagings) : illustrations, map ; 24 cm
Includes bibliographical references and index
An overview of business-to-business marketing; marketing strategy and planning; industry analysis - analyzing the business system and competitors; buyer behavior and market selection; business-to-business marketing intelligence, analysis, and tools; global business-to-business product management; business-to-business pricing strategies; communicating with customers; place/distribution; current business-to-business marketing issues.
9780256205350
Industrial marketing.
Export marketing.
Marketing.
HD5415.1263 / .H39
Business marketing : a global perspective. H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby. - Chicago : Irwin, ©1996. - 1 volume (various pagings) : illustrations, map ; 24 cm
Includes bibliographical references and index
An overview of business-to-business marketing; marketing strategy and planning; industry analysis - analyzing the business system and competitors; buyer behavior and market selection; business-to-business marketing intelligence, analysis, and tools; global business-to-business product management; business-to-business pricing strategies; communicating with customers; place/distribution; current business-to-business marketing issues.
9780256205350
Industrial marketing.
Export marketing.
Marketing.
HD5415.1263 / .H39