Business marketing : (Record no. 1824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01097nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256205350 |
| 050 ## - CALL NUMBER | |
| Classification number | HD5415.1263 |
| Item number | .H39 |
| 100 ## - AUTHOR | |
| Personal name | H Michael Hayes |
| 245 ## - TITLE | |
| Title | Business marketing : |
| Remainder of title | a global perspective. |
| Statement of responsibility, etc | H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chicago : |
| Name of publisher | Irwin, |
| Year of publication | ©1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 volume (various pagings) : |
| Other physical details | illustrations, map ; |
| Dimensions | 24 cm |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | An overview of business-to-business marketing; marketing strategy and planning; industry analysis - analyzing the business system and competitors; buyer behavior and market selection; business-to-business marketing intelligence, analysis, and tools; global business-to-business product management; business-to-business pricing strategies; communicating with customers; place/distribution; current business-to-business marketing issues. |
| 650 ## - SUBJECTS | |
| Topical Term | Industrial marketing. |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 700 ## - OTHER AUTHORS | |
| Personal name | , Per V. Jenster, |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Nils-Erik Aaby. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/12/2003 | HD5415.1263 .H39 | 12428 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/12/2003 | HD5415.1263 .H39 | 12429 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 18/12/2003 | HD5415.1263 .H39 | 12430 | Books |