Strategic Marketing
Material type:
TextPublication details: Cincinnati, OH, Atomic Dog Publishing 2006.Description: xvii, 188 pages illustrationsISBN: - 1592602398
- 159260238X
- HF5415.135.AK4
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Methodist University Library Main General Stacks | Reference | HF5415.135.AK4 (Browse shelf(Opens below)) | Available | 37927 |
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| HF5415.135 .C72 No title | HF5415.135 .C72 Strategic marketing / | HF5415.135 .K47 1998 Strategic marketing problems : | HF5415.135.AK4 Strategic Marketing | HF5415.15 .L53 Product management | HF5415.15 .U7 Design and marketing of new products / | HF5415.153 .C72 New products management / |
Includes index
Strategy: Concepts, Developments, and practices 1
Strategic Marketing and strategic Marketing plan 13
Consumer Analysis 27
Competitive Analysis 41
Environmental Analysis 57
Internal Situation Analysis 73
Segmenting, Targeting and Positioning 87
Offensive and Defensive Marketing Strategy 101
New, Growth, and Mature Market Strategy 115
Local, Regional, and Global Strategy 129
E-Marketing Strategy 145
Strategic Marketing and Ethics 161
Glossary 175
Index 181
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