Normal view MARC view ISBD view

Strategic Marketing

Akhter, H. Syed

Strategic Marketing - Cincinnati, OH, Atomic Dog Publishing 2006. - xvii, 188 pages illustrations

Includes index

Strategy: Concepts, Developments, and practices 1
Strategic Marketing and strategic Marketing plan 13
Consumer Analysis 27
Competitive Analysis 41
Environmental Analysis 57
Internal Situation Analysis 73
Segmenting, Targeting and Positioning 87
Offensive and Defensive Marketing Strategy 101
New, Growth, and Mature Market Strategy 115
Local, Regional, and Global Strategy 129
E-Marketing Strategy 145
Strategic Marketing and Ethics 161
Glossary 175
Index 181

ISBN: 1592602398

ISSN: 159260238X

LC Class. No.: HF5415.135.AK4

Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)