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Strategic Marketing

By: Material type: TextPublication details: Cincinnati, OH, Atomic Dog Publishing 2006.Description: xvii, 188 pages illustrationsISBN:
  • 1592602398
ISSN:
  • 159260238X
LOC classification:
  • HF5415.135.AK4
Contents:
Strategy: Concepts, Developments, and practices 1 Strategic Marketing and strategic Marketing plan 13 Consumer Analysis 27 Competitive Analysis 41 Environmental Analysis 57 Internal Situation Analysis 73 Segmenting, Targeting and Positioning 87 Offensive and Defensive Marketing Strategy 101 New, Growth, and Mature Market Strategy 115 Local, Regional, and Global Strategy 129 E-Marketing Strategy 145 Strategic Marketing and Ethics 161 Glossary 175 Index 181
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.135.AK4 (Browse shelf(Opens below)) Available 37927

Includes index

Strategy: Concepts, Developments, and practices 1
Strategic Marketing and strategic Marketing plan 13
Consumer Analysis 27
Competitive Analysis 41
Environmental Analysis 57
Internal Situation Analysis 73
Segmenting, Targeting and Positioning 87
Offensive and Defensive Marketing Strategy 101
New, Growth, and Mature Market Strategy 115
Local, Regional, and Global Strategy 129
E-Marketing Strategy 145
Strategic Marketing and Ethics 161
Glossary 175
Index 181

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