Marketing principles & perspectives William O Bearden, Thomas N. Ingram, Raymond W LaForge
Material type:
TextSeries: Irwin/ McGraw- Hill series in marketingPublication details: Boston Irwin, McGraw- Hill 1998Edition: 2nd edDescription: xxxvi, 615pgs ill 29cmISBN: - 9780256269079
- HF5415.1 .B4155
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| HF5415 Z54 Marketing | HF5415.1 .B4155 Marketing : | HF5415.1 .B4155 Marketing : | HF5415.1 .B4155 Marketing principles & perspectives | HF5415.1 .B4155 Marketing : | HF5415.12 .C2C36 Canadian marketing : | HF5415.12 .E8C37 Cases in European marketing management |
Includes index
Marketing in dynamic environment 1
Buying behavior 95
Marketing research and market segmentation 145
Product and service concepts and strategies 201
Pricing concepts and strategies 269
Marketing channels and logistics 319
Integrated marketing communications 397
Glossary 552
Index 593
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