Marketing principles & perspectives (Record no. 1762)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256269079 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415.1 |
| Item number | .B4155 |
| 100 ## - AUTHOR | |
| Personal name | William O Bearden |
| 245 ## - TITLE | |
| Title | Marketing principles & perspectives |
| Statement of responsibility, etc | William O Bearden, Thomas N. Ingram, Raymond W LaForge |
| 250 ## - EDITION | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston |
| Name of publisher | Irwin, McGraw- Hill |
| Year of publication | 1998 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxvi, 615pgs |
| Other physical details | ill |
| Dimensions | 29cm |
| 440 ## - SERIES | |
| SERIES | Irwin/ McGraw- Hill series in marketing |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing in dynamic environment 1<br/>Buying behavior 95<br/>Marketing research and market segmentation 145<br/>Product and service concepts and strategies 201<br/>Pricing concepts and strategies 269<br/>Marketing channels and logistics 319<br/>Integrated marketing communications 397 <br/>Glossary 552<br/>Index 593 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing |
| 700 ## - OTHER AUTHORS | |
| Personal name | Thomas N. Ingram, |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Raymond W LaForge |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/01/2013 | HF5415.1 .B4155 | 36773 | Books |