Normal view MARC view ISBD view

Marketing principles & perspectives

William O Bearden

Marketing principles & perspectives William O Bearden, Thomas N. Ingram, Raymond W LaForge - 2nd ed - Boston Irwin, McGraw- Hill 1998 - xxxvi, 615pgs ill 29cm - Irwin/ McGraw- Hill series in marketing .

Includes index

Marketing in dynamic environment 1
Buying behavior 95
Marketing research and market segmentation 145
Product and service concepts and strategies 201
Pricing concepts and strategies 269
Marketing channels and logistics 319
Integrated marketing communications 397
Glossary 552
Index 593

ISBN: 9780256269079

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.1 / .B4155

Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Open Library (openlibrary.org)