Marketing concepts and strategies / William M. Pride, O.C. Ferrell.
Material type:
TextPublication details: Boston : Houghton Mifflin, c2000.Edition: 2000 e[d]Description: 1 v. (various pagings) : col. ill., col. maps ; 29 cmISBN: - 9780395974841
- 0395974844 (Library edition)
- HF5415 .P658
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| HF5415 .P658 Marketing concepts and strategies / | HF5415 .P658 Marketing : | HF5415 .P658 Marketing : | HF5415 .P658 Marketing concepts and strategies / | HF5415 .P96 Epic content marketing : | HF5415 .R2354 Marketing today | HF5415 .R322 Effective marketing / |
Includes index
An overview of strategic marketing --
Strategic planning--
The marketing environment --
Social responsibility and ethics in marketing --
Global markets and international marketing --
Marketing research and information systems --
Target markets: segmentation and evaluation --
Consumer buying behavior --
Organizational markets and buying behavior --
Product concepts --
Developing and managing products --
Branding and packaging --
Marketing channels and supply chain management --
Wholesaling and physical distribution --
Retailing --
Integrated marketing communications --
Advertising and public relations --
Personal selling and sales promotion --
Pricing concepts --
Setting prices --
Marketing implementation and control --
Marketing on the internet --
E- marketing --
Appendix A in marketing
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