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Pride, William M.,

Marketing concepts and strategies / William M. Pride, O.C. Ferrell. - 2000 e[d]. - Boston : Houghton Mifflin, c2000. - 1 v. (various pagings) : col. ill., col. maps ; 29 cm.

Includes index

An overview of strategic marketing --
Strategic planning--
The marketing environment --
Social responsibility and ethics in marketing --
Global markets and international marketing --
Marketing research and information systems --
Target markets: segmentation and evaluation --
Consumer buying behavior --
Organizational markets and buying behavior --
Product concepts --
Developing and managing products --
Branding and packaging --
Marketing channels and supply chain management --
Wholesaling and physical distribution --
Retailing --
Integrated marketing communications --
Advertising and public relations --
Personal selling and sales promotion --
Pricing concepts --
Setting prices --
Marketing implementation and control --
Marketing on the internet --
E- marketing --
Appendix A in marketing


ISBN: 9780395974841

ISSN: 0395974844 (Library edition)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P658