Marketing concepts and strategies / (Record no. 1744)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01379cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780395974841 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0395974844 (Library edition) |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P658 |
| 100 1# - AUTHOR | |
| Personal name | Pride, William M., |
| 245 10 - TITLE | |
| Title | Marketing concepts and strategies / |
| Statement of responsibility, etc | William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION | |
| Edition statement | 2000 e[d]. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | c2000. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 v. (various pagings) : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | An overview of strategic marketing --<br/>Strategic planning--<br/>The marketing environment --<br/>Social responsibility and ethics in marketing --<br/>Global markets and international marketing --<br/>Marketing research and information systems --<br/>Target markets: segmentation and evaluation --<br/>Consumer buying behavior --<br/>Organizational markets and buying behavior --<br/>Product concepts --<br/>Developing and managing products --<br/>Branding and packaging --<br/>Marketing channels and supply chain management --<br/>Wholesaling and physical distribution --<br/>Retailing --<br/>Integrated marketing communications --<br/>Advertising and public relations --<br/>Personal selling and sales promotion --<br/>Pricing concepts --<br/>Setting prices --<br/>Marketing implementation and control --<br/>Marketing on the internet --<br/>E- marketing --<br/>Appendix A in marketing<br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ferrell, O. C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 16/12/2003 | HF5415 .P658 | 13254 | Books |