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Marketing insights for the Asia Pacific / [edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan.
Material type:
TextPublication details: Singapore ; Portsmouth, NH : Heinemann ; Singapore : Asia Pacific Marketing Federation, 1996.Description: xvii, 332 p. : ill. ; 24 cmISBN: - 9971645327
- 9789971645328
- HF5415.12.A8 M37
Contents:
Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5415.12.A8 M37 (Browse shelf(Opens below)) | Available | 12373 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415.12.A8 M37 (Browse shelf(Opens below)) | Available | 12372 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5415.12.A8 M37 (Browse shelf(Opens below)) | Available | 12374 |
Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort.
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