Marketing insights for the Asia Pacific / (Record no. 1661)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00903nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971645327 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9789971645328 |
| 050 04 - CALL NUMBER | |
| Classification number | HF5415.12.A8 |
| Item number | M37 |
| 245 00 - TITLE | |
| Title | Marketing insights for the Asia Pacific / |
| Statement of responsibility, etc | [edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Singapore ; |
| -- | Portsmouth, NH : |
| Name of publisher | Heinemann ; |
| Place of publication | Singapore : |
| Name of publisher | Asia Pacific Marketing Federation, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvii, 332 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| 700 1# - OTHER AUTHORS | |
| Personal name | Leong, Siew Meng. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ang, Swee Hoon. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Tan, Chin Tiong. |
| 710 2# - OTHER AUTHORS | |
| OTHER AUTHORS | Asia Pacific Marketing Federation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.12.A8 M37 | 12373 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.12.A8 M37 | 12372 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 12/12/2099 | HF5415.12.A8 M37 | 12374 | Books |