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Marketing insights for the Asia Pacific /

Marketing insights for the Asia Pacific / [edited] by Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. - Singapore ; Portsmouth, NH : Singapore : Heinemann ; Asia Pacific Marketing Federation, 1996. - xvii, 332 p. : ill. ; 24 cm.

Understanding marketing management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programmes; organizing, implementing and controlling marketing effort.

ISBN: 9971645327

ISSN: 9789971645328

Subjects--Topical Terms:
Marketing
Marketing

LC Class. No.: HF5415.12.A8 / M37

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