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International marketing strategy : analysis, development, and implementation Chris Phillips, Isobel Doole, and Robin Lowe.
Material type:
TextPublication details: London ; : New York Routledge, 1994.Description: xx, 508 pages : illustrations ; 26 cmISBN: - 9781861522207
- 0415089859
- 0415089840
- 9780415089845
- 9780415089852
- HF1416 .49
Contents:
Part 1 Analysis xix
Part 2 Development of international marketing strategies 181
Part 3 approaches to implementation 337
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Methodist University Library Main General Stacks | Reference | HF1416 .49 (Browse shelf(Opens below)) | Available | 12488 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF1416 .49 (Browse shelf(Opens below)) | Available | 12487 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF1416 .49 (Browse shelf(Opens below)) | Available | 23799 |
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| HF139 .St6 Introduction to Econometrics | HF1411 .E824 Modern international economics / | HF1411 .L536 International economics / | HF1416 .49 International marketing strategy : | HF1416 .49 International marketing strategy : | HF1416 .B72 International marketing strategy. | HF1416 .B72 International marketing strategy. |
Includes index
Part 1 Analysis xix
Part 2 Development of international marketing strategies 181
Part 3 approaches to implementation 337
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