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International marketing strategy : analysis, development, and implementation Chris Phillips, Isobel Doole, and Robin Lowe.

By: Contributor(s): Material type: TextPublication details: London ; : New York Routledge, 1994.Description: xx, 508 pages : illustrations ; 26 cmISBN:
  • 9781861522207
ISSN:
  • 0415089859
  • 0415089840
  • 9780415089845
  • 9780415089852
Subject(s): LOC classification:
  • HF1416 .49
Contents:
Part 1 Analysis xix Part 2 Development of international marketing strategies 181 Part 3 approaches to implementation 337
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF1416 .49 (Browse shelf(Opens below)) Available 12488
Books Methodist University Library Main General Stacks Reference HF1416 .49 (Browse shelf(Opens below)) Available 12487
Books Methodist University Library Main General Stacks HF1416 .49 (Browse shelf(Opens below)) Available 23799

Includes index

Part 1 Analysis xix
Part 2 Development of international marketing strategies 181
Part 3 approaches to implementation 337

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