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International marketing strategy :

Chris Phillips

International marketing strategy : analysis, development, and implementation Chris Phillips, Isobel Doole, and Robin Lowe. - London ; : New York Routledge, 1994. - xx, 508 pages : illustrations ; 26 cm

Includes index

Part 1 Analysis xix
Part 2 Development of international marketing strategies 181
Part 3 approaches to implementation 337

ISBN: 9781861522207

ISSN: 0415089859 0415089840 9780415089845 9780415089852

Subjects--Topical Terms:
Export marketing
Export marketing
Internationale marketing. --Management. -- Management -- Case studies.

LC Class. No.: HF1416 / .49

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