International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2005.Edition: 5th edDescription: xxii, 666 p. : ill. (some col.), col. maps ; 27 cmISBN: - 0273686348 (pbk.)
- 9780273686347
- HF1416 .I617
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Methodist University Library Main General Stacks | Reference | HF1416 .I617 (Browse shelf(Opens below)) | Available | 20608 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF1416 .I617 (Browse shelf(Opens below)) | Available | 20738 | |||||||||||||
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Methodist University Library Tema Reference | Reference | HF1416 .I617 (Browse shelf(Opens below)) | Available | 20739 |
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| HF1416 .C953 International marketing / | HF1416 .I54 International and global marketing : | HF1416 .I54 International and global marketing : | HF1416 .I617 International marketing and export management / | HF1416 .I617 International marketing and export management / | HF1416 .J63 Global marketing : | HF1416. J63 Global Marketing: |
1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.
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