International marketing and export management / (Record no. 1477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273686348 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780273686347 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .I617 |
| 100 1# - AUTHOR | |
| Personal name | Albaum, Gerald S. |
| 245 10 - TITLE | |
| Title | International marketing and export management / |
| Statement of responsibility, etc | Gerald Albaum, Edwin Duerr, Jesper Strandskov. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow, England ; |
| -- | New York : |
| Name of publisher | Prentice Hall/Financial Times, |
| Year of publication | 2005. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxii, 666 p. : |
| Other physical details | ill. (some col.), col. maps ; |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. International marketing and exporting --<br/>2. Bases of international marketing --<br/>3. The international environment --<br/>4. Export market selection : definition and strategies --<br/>5. Information for international market(ing) decisions --<br/>6. Market entry strategies --<br/>7. Export entry modes --<br/>8. Nonexport entry modes --<br/>9. Product decisions --<br/>10. Pricing decisions --<br/>11. Financing and methods of payment --<br/>12. Promotion and marketing communication --<br/>13. The export order and physical distribution --<br/>14. Organization of international marketing activities. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing |
| General subdivision | Management. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Duerr, Edwin. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Strandskov, Jesper. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/09/2008 | HF1416 .I617 | 20608 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/09/2008 | HF1416 .I617 | 20738 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 18/09/2008 | HF1416 .I617 | 20739 | Books |