International marketing and export management /
Albaum, Gerald S.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2005. - xxii, 666 p. : ill. (some col.), col. maps ; 27 cm.
1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.
0273686348 (pbk.)
9780273686347
Export marketing--Management.
HF1416 / .I617
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. - 5th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2005. - xxii, 666 p. : ill. (some col.), col. maps ; 27 cm.
1. International marketing and exporting --
2. Bases of international marketing --
3. The international environment --
4. Export market selection : definition and strategies --
5. Information for international market(ing) decisions --
6. Market entry strategies --
7. Export entry modes --
8. Nonexport entry modes --
9. Product decisions --
10. Pricing decisions --
11. Financing and methods of payment --
12. Promotion and marketing communication --
13. The export order and physical distribution --
14. Organization of international marketing activities.
0273686348 (pbk.)
9780273686347
Export marketing--Management.
HF1416 / .I617