International marketing Philip R. Cateora, John L. Graham.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, ©2005.Edition: 12th edDescription: xxxiii, 697 pages color illustrations, 29 cm color maps ; + 1 CD-ROM (4 3/4 in.)ISBN: - 9780072941647
- 0072833718
- 9780072934953
- 0071111026
- 9780072833713
- 9780071111027
- 0072934956
- HF1416 .C375
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| HF1416 .C375 International marketing / | HF1416 .C375 International marketing / | HF1416 .C375 International marketing / | HF1416 .C375 International marketing | HF1416 .C953 International marketing / | HF1416 .I54 International and global marketing : | HF1416 .I54 International and global marketing : |
The scope and challenge of international marketing --
The dynamic environment of international trade --
History and geography: the foundations of culture --
Cultural dynamics in assessing global markets --
Culture, management style, and business systems --
The political environment: critical concern --
The international legal environment: playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management: planning and organization --
Products and services for consumers --
Products and services for businesses --
International marketing channels --
Exporting and logistics: special issues for business --
Integrated marketing communications and international advertising --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators.
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