International marketing (Record no. 1475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01831nam a2200277 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072941647 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0072833718 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072934953 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0071111026 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072833713 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780071111027 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0072934956 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 |
| 100 ## - AUTHOR | |
| Personal name | Philip R Cateora |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | John L Graham |
| 245 ## - TITLE | |
| Title | International marketing |
| Statement of responsibility, etc | Philip R. Cateora, John L. Graham. |
| 250 ## - EDITION | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | ©2005. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxxiii, 697 pages |
| Other physical details | color illustrations, |
| Dimensions | 29 cm |
| Accompanying material | color maps ; + 1 CD-ROM (4 3/4 in.). |
| 440 ## - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The scope and challenge of international marketing --<br/>The dynamic environment of international trade --<br/>History and geography: the foundations of culture --<br/>Cultural dynamics in assessing global markets --<br/>Culture, management style, and business systems --<br/>The political environment: critical concern --<br/>The international legal environment: playing by the rules --<br/>Developing a global vision through marketing research --<br/>Emerging markets --<br/>Multinational market regions and market groups --<br/>Global marketing management: planning and organization --<br/>Products and services for consumers --<br/>Products and services for businesses --<br/>International marketing channels --<br/>Exporting and logistics: special issues for business --<br/>Integrated marketing communications and international advertising --<br/>Personal selling and sales management --<br/>Pricing for international markets --<br/>Negotiating with international customers, partners, and regulators. |
| 650 ## - SUBJECTS | |
| Topical Term | Export marketing. |
| -- | Internationale marketing. |
| 650 ## - SUBJECTS | |
| Topical Term | International business enterprises. |
| 700 ## - OTHER AUTHORS | |
| Personal name | John L Graham |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/03/2006 | HF1416 .C375 | 12274 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 18/03/2006 | HF1416 .C375 | 27197 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 18/03/2006 | HF1416 .C375 | 27196 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 18/03/2006 | HF1416 .C375 | 22937 | Books |