International marketing
Philip R Cateora
International marketing Philip R. Cateora, John L. Graham. - 12th ed - Boston : McGraw-Hill/Irwin, ©2005. - xxxiii, 697 pages color illustrations, 29 cm color maps ; + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .
The scope and challenge of international marketing --
The dynamic environment of international trade --
History and geography: the foundations of culture --
Cultural dynamics in assessing global markets --
Culture, management style, and business systems --
The political environment: critical concern --
The international legal environment: playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management: planning and organization --
Products and services for consumers --
Products and services for businesses --
International marketing channels --
Exporting and logistics: special issues for business --
Integrated marketing communications and international advertising --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators.
9780072941647
0072833718 9780072934953 0071111026 9780072833713 9780071111027 0072934956
Export marketing.
Internationale marketing.
International business enterprises.
HF1416 / .C375
International marketing Philip R. Cateora, John L. Graham. - 12th ed - Boston : McGraw-Hill/Irwin, ©2005. - xxxiii, 697 pages color illustrations, 29 cm color maps ; + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing. .
The scope and challenge of international marketing --
The dynamic environment of international trade --
History and geography: the foundations of culture --
Cultural dynamics in assessing global markets --
Culture, management style, and business systems --
The political environment: critical concern --
The international legal environment: playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management: planning and organization --
Products and services for consumers --
Products and services for businesses --
International marketing channels --
Exporting and logistics: special issues for business --
Integrated marketing communications and international advertising --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators.
9780072941647
0072833718 9780072934953 0071111026 9780072833713 9780071111027 0072934956
Export marketing.
Internationale marketing.
International business enterprises.
HF1416 / .C375