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11 steps to brand heaven : the ultimate guide to creating successful advertising campaigns / Len Weinreich.

By: Material type: TextPublication details: London : Kogan Page, 1999.Description: xiv, 245 p. : ill. 24cmISBN:
  • 0749435488 (pbk.)
ISSN:
  • 9780749435486
Subject(s): LOC classification:
  • HD69
Contents:
Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HD69 (Browse shelf(Opens below)) Available 30024

Includes index.

Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side.

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