11 steps to brand heaven : (Record no. 1403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00785nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749435488 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780749435486 |
| 050 ## - CALL NUMBER | |
| Classification number | HD69 |
| 100 1# - AUTHOR | |
| Personal name | Weinreich, Len. |
| 245 10 - TITLE | |
| Title | 11 steps to brand heaven : |
| Remainder of title | the ultimate guide to creating successful advertising campaigns / |
| Statement of responsibility, etc | Len Weinreich. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xiv, 245 p. : |
| Other physical details | ill. |
| Dimensions | 24cm |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side. |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising. |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising campaigns. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 11/12/2007 | HD69 | 30024 | Books |