11 steps to brand heaven :
Weinreich, Len.
11 steps to brand heaven : the ultimate guide to creating successful advertising campaigns / Len Weinreich. - London : Kogan Page, 1999. - xiv, 245 p. : ill. 24cm
Includes index.
Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side.
0749435488 (pbk.)
9780749435486
Advertising.
Advertising campaigns.
HD69
11 steps to brand heaven : the ultimate guide to creating successful advertising campaigns / Len Weinreich. - London : Kogan Page, 1999. - xiv, 245 p. : ill. 24cm
Includes index.
Step 1 - revelation; step 2 - the cult; step 3 - genesis; step 4 -articles of faith; step 5 - readings from the prophets; step 6 - the quest for goodness; step 7 - the chosen people; step 9 - the day of judgement; step 10 - sacrifice; step 11 - on the other side.
0749435488 (pbk.)
9780749435486
Advertising.
Advertising campaigns.
HD69