Power promoting : how to market your business to the top! Jeffrey Sussman.
Material type:
TextPublication details: New York : Wiley, ©1997.Description: xix, 215 pages : illustrations ; 23 cmISBN: - 9780471142546
- 0471142557
- 9780471142553
- 0471142549
- HF5415 .S9168
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Methodist University Library Main General Stacks | Reference | HF5415 .S9168 (Browse shelf(Opens below)) | Available | 12384 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | HF5415 .S9168 (Browse shelf(Opens below)) | Available | 12387 | ||||||||||||||
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Books
|
Methodist University Library Main General Stacks | HF5415 .S9168 (Browse shelf(Opens below)) | Available | 12388 | ||||||||||||||
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Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .S9168 (Browse shelf(Opens below)) | Available | 12385 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5415 .S9168 (Browse shelf(Opens below)) | Available | 12386 |
Includes index
Introduction: Your Business and This Book --
1. Identifying Your Market --
2. Your Name In Lights: The Media Can Make You Famous --
3. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits --
4. Reach Out and Touch a Prospect: Closing Deals --
5. Promoting New Business to Get Newer Business --
6. Organizing Special Events --
7. Signs for Success, Signs of the Times --
8. Low-Cost Promotions that Work --
9. Win-Win Promotions: Contests, Raffles, and Coupons --
10. The Envelope, Please: Awards that Promote Your Business --
11. To Err is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind --
12. Your Marketing Program, Your Press Kit.
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