Power promoting :
Jeffrey Sussman.
Power promoting : how to market your business to the top! Jeffrey Sussman. - New York : Wiley, ©1997. - xix, 215 pages : illustrations ; 23 cm
Includes index
Introduction: Your Business and This Book --
1. Identifying Your Market --
2. Your Name In Lights: The Media Can Make You Famous --
3. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits --
4. Reach Out and Touch a Prospect: Closing Deals --
5. Promoting New Business to Get Newer Business --
6. Organizing Special Events --
7. Signs for Success, Signs of the Times --
8. Low-Cost Promotions that Work --
9. Win-Win Promotions: Contests, Raffles, and Coupons --
10. The Envelope, Please: Awards that Promote Your Business --
11. To Err is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind --
12. Your Marketing Program, Your Press Kit.
9780471142546
0471142557 9780471142553 0471142549
Marketing. -- Sales promotion. -- Promotie (public relations)
HF5415 / .S9168
Power promoting : how to market your business to the top! Jeffrey Sussman. - New York : Wiley, ©1997. - xix, 215 pages : illustrations ; 23 cm
Includes index
Introduction: Your Business and This Book --
1. Identifying Your Market --
2. Your Name In Lights: The Media Can Make You Famous --
3. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits --
4. Reach Out and Touch a Prospect: Closing Deals --
5. Promoting New Business to Get Newer Business --
6. Organizing Special Events --
7. Signs for Success, Signs of the Times --
8. Low-Cost Promotions that Work --
9. Win-Win Promotions: Contests, Raffles, and Coupons --
10. The Envelope, Please: Awards that Promote Your Business --
11. To Err is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind --
12. Your Marketing Program, Your Press Kit.
9780471142546
0471142557 9780471142553 0471142549
Marketing. -- Sales promotion. -- Promotie (public relations)
HF5415 / .S9168