Power promoting : (Record no. 1359)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01289nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471142546 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0471142557 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471142553 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0471142549 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S9168 |
| 100 ## - AUTHOR | |
| Personal name | Jeffrey Sussman. |
| 245 ## - TITLE | |
| Title | Power promoting : |
| Remainder of title | how to market your business to the top! |
| Statement of responsibility, etc | Jeffrey Sussman. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | Wiley, |
| Year of publication | ©1997. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xix, 215 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction: Your Business and This Book --<br/>1. Identifying Your Market --<br/>2. Your Name In Lights: The Media Can Make You Famous --<br/>3. Selling the Sizzle: How to Use Publicity to Increase Sales and Profits --<br/>4. Reach Out and Touch a Prospect: Closing Deals --<br/>5. Promoting New Business to Get Newer Business --<br/>6. Organizing Special Events --<br/>7. Signs for Success, Signs of the Times --<br/>8. Low-Cost Promotions that Work --<br/>9. Win-Win Promotions: Contests, Raffles, and Coupons --<br/>10. The Envelope, Please: Awards that Promote Your Business --<br/>11. To Err is Human; To Succeed Takes Patience: Mistakes to Avoid, Secrets to Keep in Mind --<br/>12. Your Marketing Program, Your Press Kit. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Sales promotion. |
| -- | Promotie (public relations) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 08/08/2000 | HF5415 .S9168 | 12384 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/08/2000 | HF5415 .S9168 | 12387 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/08/2000 | HF5415 .S9168 | 12388 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 08/08/2000 | HF5415 .S9168 | 12385 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/08/2000 | HF5415 .S9168 | 12386 | Books |