Marketing Michael J Etzel; Bruce J Walker; William J Stanton
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, ©2001.Edition: 12th edDescription: 1 volume (various pagings) : xxii, 674pgs color illustrations ; 28 cmISBN: - 9780072430349
- 0073660310
- HF5415 .S745
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| HF5415 .M3825 Successful marketing strategies for nonprofit organizations / | HF5415 .P 93 Principles of marketing / | HF5415 .S745 Marketing | HF5415 .S745 Marketing | HF5415.123 .P53 Integrated marketing communications | HF5415.13 .K64 Marketing management | HF5415.13 .M369 Basic marketing : |
Includes bibliographical references and index
Ch. 1. The Field of Marketing --
Ch. 2. The Dynamic Marketing Environment --
Ch. 3. Global markets and marketing--
Ch. 4. Consumer Markets and Buying Behavior --
Ch. 5. Business Markets and Buying Behavior --
Ch. 6.Market Segmentation and Target, and positioning
Ch. 7. Marketing Research and market Information --
Ch. 8. Product planning and development--
Ch. 9. Product-Mix Strategies --
Ch. 10. Brands, Packaging, and Other Product Features --
Ch. 11. Services marketing--
Ch. 12. Price Determination --
Ch. 13. Pricing Strategies --
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Ch. 14. Channels of Distribution --
Ch. 15. Retailing --
Ch. 16. Wholesaling and Physical Distribution --
Ch. 17. Integrated marketing communications --
Ch. 18. Personal Selling and Sales Management --
Ch. 19. Advertising, Sales Promotion, and Public Relations --
Ch. 20. Strategic marketing planning --
Ch. 21. Marketing Implementation and Evaluation --
Ch. 22. Marketing and the information economy --
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