Marketing (Record no. 1358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01602nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072430349 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0073660310 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S745 |
| 100 ## - AUTHOR | |
| Personal name | |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Michael J Etzel |
| 245 ## - TITLE | |
| Title | Marketing |
| Statement of responsibility, etc | Michael J Etzel; Bruce J Walker; William J Stanton |
| 250 ## - EDITION | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | ©2001. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 volume (various pagings) : xxii, 674pgs |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 440 ## - SERIES | |
| SERIES | McGraw-Hill/Irwin series in marketing. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Ch. 1. The Field of Marketing --<br/>Ch. 2. The Dynamic Marketing Environment --<br/>Ch. 3. Global markets and marketing--<br/>Ch. 4. Consumer Markets and Buying Behavior --<br/>Ch. 5. Business Markets and Buying Behavior --<br/>Ch. 6.Market Segmentation and Target, and positioning<br/>Ch. 7. Marketing Research and market Information --<br/>Ch. 8. Product planning and development--<br/>Ch. 9. Product-Mix Strategies --<br/>Ch. 10. Brands, Packaging, and Other Product Features --<br/>Ch. 11. Services marketing--<br/>Ch. 12. Price Determination --<br/>Ch. 13. Pricing Strategies --<br/>.<br/>Ch. 14. Channels of Distribution --<br/>Ch. 15. Retailing --<br/>Ch. 16. Wholesaling and Physical Distribution --<br/>Ch. 17. Integrated marketing communications --<br/>Ch. 18. Personal Selling and Sales Management --<br/>Ch. 19. Advertising, Sales Promotion, and Public Relations --<br/>Ch. 20. Strategic marketing planning --<br/>Ch. 21. Marketing Implementation and Evaluation --<br/>Ch. 22. Marketing and the information economy --<br/> |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12407 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12401 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12402 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 13265 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12403 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12405 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 08/02/2004 | HF5415 .S745 | 12404 | Books | Reference | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 08/02/2004 | HF5415 .S745 | 22948 | Books | Reference | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 08/02/2004 | HF5415 .S745 | 22947 | Books | Reference |