Marketing
Marketing Michael J Etzel; Bruce J Walker; William J Stanton - 12th ed - Boston : McGraw-Hill/Irwin, ©2001. - 1 volume (various pagings) : xxii, 674pgs color illustrations ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index
Ch. 1. The Field of Marketing --
Ch. 2. The Dynamic Marketing Environment --
Ch. 3. Global markets and marketing--
Ch. 4. Consumer Markets and Buying Behavior --
Ch. 5. Business Markets and Buying Behavior --
Ch. 6.Market Segmentation and Target, and positioning
Ch. 7. Marketing Research and market Information --
Ch. 8. Product planning and development--
Ch. 9. Product-Mix Strategies --
Ch. 10. Brands, Packaging, and Other Product Features --
Ch. 11. Services marketing--
Ch. 12. Price Determination --
Ch. 13. Pricing Strategies --
.
Ch. 14. Channels of Distribution --
Ch. 15. Retailing --
Ch. 16. Wholesaling and Physical Distribution --
Ch. 17. Integrated marketing communications --
Ch. 18. Personal Selling and Sales Management --
Ch. 19. Advertising, Sales Promotion, and Public Relations --
Ch. 20. Strategic marketing planning --
Ch. 21. Marketing Implementation and Evaluation --
Ch. 22. Marketing and the information economy --
9780072430349
0073660310
Marketing.
HF5415 / .S745