Successful marketing strategies for nonprofit organizations / Barry J. McLeish.
Material type:
TextSeries: Nonprofit law, finance, and management seriesPublication details: New York : J. Wiley, c1995.Description: xx, 294 p. : ill. ; 24 cmISBN: - 0471105686 (acidfree paper)
- 0471105678 (pbk.)
- 9780471105688
- HF5415 .M3825
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 12410 | |||||||||||||
|
Books
|
Methodist University Library Main General Stacks | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 12411 | ||||||||||||||
|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 12409 | |||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 22957 | |||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 22959 | |||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 22958 | |||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | Reference | HF5415 .M3825 (Browse shelf(Opens below)) | Available | 22956 |
Browsing Methodist University Library Tema shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415 .K636 Principles of marketing / | HF5415 .K636 Principles of marketing / | HF5415 .M297453 Marketing : | HF5415 .M3825 Successful marketing strategies for nonprofit organizations / | HF5415 .M3825 Successful marketing strategies for nonprofit organizations / | HF5415 .M3825 Successful marketing strategies for nonprofit organizations / | HF5415 .M3825 Successful marketing strategies for nonprofit organizations / |
A New Way of Doing Business for the Nonprofit Organization. Building a Competitive Strategy. The Phased Marketing Plan. THE EXTERNAL ANALYSIS. External Analysis: Client, Donor, Volunteer, and Competitor Research. Researching Your Nonprofit Organization's Environment. THE INTERNAL ANALYSIS. Competition and Internal Marketing Analysis. Marketing and Organizational Objectives. Competition as Strategy. Types of Strategies. Improving the Nonprofit Organization's Image. STRATEGIC MARKETING. Implementing Strategic Marketing Choices. Putting the Plans into Action. Notes. Index.
There are no comments on this title.