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Successful marketing strategies for nonprofit organizations / Barry J. McLeish.

By: Material type: TextSeries: Nonprofit law, finance, and management seriesPublication details: New York : J. Wiley, c1995.Description: xx, 294 p. : ill. ; 24 cmISBN:
  • 0471105686 (acidfree paper)
  • 0471105678 (pbk.)
ISSN:
  • 9780471105688
Subject(s): LOC classification:
  • HF5415 .M3825
Contents:
A New Way of Doing Business for the Nonprofit Organization. Building a Competitive Strategy. The Phased Marketing Plan. THE EXTERNAL ANALYSIS. External Analysis: Client, Donor, Volunteer, and Competitor Research. Researching Your Nonprofit Organization's Environment. THE INTERNAL ANALYSIS. Competition and Internal Marketing Analysis. Marketing and Organizational Objectives. Competition as Strategy. Types of Strategies. Improving the Nonprofit Organization's Image. STRATEGIC MARKETING. Implementing Strategic Marketing Choices. Putting the Plans into Action. Notes. Index.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 12410
Books Methodist University Library Main General Stacks HF5415 .M3825 (Browse shelf(Opens below)) Available 12411
Books Methodist University Library Main General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 12409
Books Methodist University Library Tema General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 22957
Books Methodist University Library Tema General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 22959
Books Methodist University Library Tema General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 22958
Books Methodist University Library Tema General Stacks Reference HF5415 .M3825 (Browse shelf(Opens below)) Available 22956

A New Way of Doing Business for the Nonprofit Organization. Building a Competitive Strategy. The Phased Marketing Plan. THE EXTERNAL ANALYSIS. External Analysis: Client, Donor, Volunteer, and Competitor Research. Researching Your Nonprofit Organization's Environment. THE INTERNAL ANALYSIS. Competition and Internal Marketing Analysis. Marketing and Organizational Objectives. Competition as Strategy. Types of Strategies. Improving the Nonprofit Organization's Image. STRATEGIC MARKETING. Implementing Strategic Marketing Choices. Putting the Plans into Action. Notes. Index.

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