Successful marketing strategies for nonprofit organizations / (Record no. 1341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01140cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471105686 (acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471105678 (pbk.) |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780471105688 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M3825 |
| 100 1# - AUTHOR | |
| Personal name | McLeish, Barry, |
| 245 10 - TITLE | |
| Title | Successful marketing strategies for nonprofit organizations / |
| Statement of responsibility, etc | Barry J. McLeish. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | J. Wiley, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xx, 294 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES | |
| SERIES | Nonprofit law, finance, and management series |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | A New Way of Doing Business for the Nonprofit Organization. Building a Competitive Strategy. The Phased Marketing Plan. THE EXTERNAL ANALYSIS. External Analysis: Client, Donor, Volunteer, and Competitor Research. Researching Your Nonprofit Organization's Environment. THE INTERNAL ANALYSIS. Competition and Internal Marketing Analysis. Marketing and Organizational Objectives. Competition as Strategy. Types of Strategies. Improving the Nonprofit Organization's Image. STRATEGIC MARKETING. Implementing Strategic Marketing Choices. Putting the Plans into Action. Notes. Index. |
| 650 #0 - SUBJECTS | |
| Topical Term | Nonprofit organizations |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2000 | HF5415 .M3825 | 12410 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2000 | HF5415 .M3825 | 12411 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/08/2000 | HF5415 .M3825 | 12409 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415 .M3825 | 22957 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415 .M3825 | 22959 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415 .M3825 | 22958 | Books | ||
| Reference | Methodist University Library Tema | Methodist University Library Tema | General Stacks | 24/08/2000 | HF5415 .M3825 | 22956 | Books |