Marketing essentials Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.
Material type:
TextPublication details: New York, N.Y. : Glencoe/McGraw-Hill, ©2003.Description: xxviii, 772 pages : color illustrations ; 29 cmISBN: - 9780078303975
- 0078303974
- 007830718-X
- HF5415
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Methodist University Library Main General Stacks | Reference | HF5415 (Browse shelf(Opens below)) | Available | 13236 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415 (Browse shelf(Opens below)) | Available | 13237 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HF5415 (Browse shelf(Opens below)) | Available | 13238 |
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| HF5414 .W44 Hands-on social marketing : | HF5415 Marketing essentials | HF5415 Foundations of marketing / | HF5415 Marketing essentials | HF5415 Strategic marketing management analysis and decision | HF5415 Network marketing : | HF5415 Network marketing : |
Includes index.
Unit 1. The World of Marketing --
Unit 2. Economics --
Unit 3. Business and International Marketing --
Unit 4. Academic concepts and Skills
Unit 5. Selling --
Unit 6. Promotion --
Unit 7. Distribution --
Unit 8. Pricing --
Unit 9. Marketing Information Management --
Unit 10. Product and Service Management --
Unit 11. Entrepreneurship and Finance --
Unit 12. Career Development.
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