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Marketing essentials

Lois Farese

Marketing essentials Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. - New York, N.Y. : Glencoe/McGraw-Hill, ©2003. - xxviii, 772 pages : color illustrations ; 29 cm

Includes index.

Unit 1. The World of Marketing --
Unit 2. Economics --
Unit 3. Business and International Marketing --
Unit 4. Academic concepts and Skills
Unit 5. Selling --
Unit 6. Promotion --
Unit 7. Distribution --
Unit 8. Pricing --
Unit 9. Marketing Information Management --
Unit 10. Product and Service Management --
Unit 11. Entrepreneurship and Finance --
Unit 12. Career Development.

ISBN: 9780078303975

ISSN: 0078303974 007830718-X

Subjects--Topical Terms:
Marketing. -- Business education.

LC Class. No.: HF5415

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