Marketing essentials (Record no. 1331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01044nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078303975 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0078303974 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 007830718-X |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - AUTHOR | |
| Personal name | Lois Farese |
| 245 ## - TITLE | |
| Title | Marketing essentials |
| Statement of responsibility, etc | Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York, N.Y. : |
| Name of publisher | Glencoe/McGraw-Hill, |
| Year of publication | ©2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxviii, 772 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 29 cm |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Unit 1. The World of Marketing --<br/>Unit 2. Economics --<br/>Unit 3. Business and International Marketing --<br/>Unit 4. Academic concepts and Skills <br/>Unit 5. Selling --<br/>Unit 6. Promotion --<br/>Unit 7. Distribution --<br/>Unit 8. Pricing --<br/>Unit 9. Marketing Information Management --<br/>Unit 10. Product and Service Management --<br/>Unit 11. Entrepreneurship and Finance --<br/>Unit 12. Career Development. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing. |
| General subdivision | Business education. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Grady Kimbrell; |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Carl A Woloszyk; |
| 711 ## - OTHER AUTHORS | |
| OTHER AUTHORS | Glencoe/McGraw-Hill. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/12/2007 | HF5415 | 13236 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/12/2007 | HF5415 | 13237 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 07/12/2007 | HF5415 | 13238 | Books |