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Marketing Management. Greg W. Marshall, Mark W Johnston.
Publication details: Boston ; London : McGraw-Hill Irwin 2010Edition: International EditionDescription: xxvi, 566, [73 various pagings] : illustrations ; 28 cmISBN:- 9780071283182
- 0071283188
- HF5415.13 .M3699
Contents:
Part one Introduction to marketing management 1
Part Two Information drives marketing decisions making 95
Part Three Develop the value offering 235
Part four Communicating and delivering the value offering 409
Index 1.1
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Methodist University Library Main General Stacks | Reference | HF5415.13 .M3699 (Browse shelf(Opens below)) | Available | 30659 |
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| HF5415.13 .M369 Basic marketing : | HF5415.13 .M369183 Marketing plans : | HF5415.13 .M36919 Retail marketing plans : | HF5415.13 .M3699 Marketing Management. | HF5415.13 .M39183 Marketing plans : | HF5415.13 .O7874 Competitive marketing : | HF5415.13 .P3242 Principles of services marketing / |
Includes index
Part one Introduction to marketing management 1
Part Two Information drives marketing decisions making 95
Part Three Develop the value offering 235
Part four Communicating and delivering the value offering 409
Index 1.1
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